Regional Sales Director

Sales · Shanghai, China
Department Sales
Employment Type Full-Time

Regional Sales Director- Telmar

Shanghai - Remote

Telmar is the global leader in advertising and media solutions, providing the most influential agencies, media owners, and planners with innovative cloud-based tools to help create, plan and predict the most successful media campaigns. For more than 50 years, leading media and advertising agencies have relied on Telmar's innovative cross-media and data analytics solutions to create the most successful media campaigns worldwide. Telmar is a truly international company with over 25,000 users and 600 customers worldwide. Our team of media experts has a global presence with locations around the world including New York City, London, Toronto, Johannesburg, Paris, Amsterdam, Shanghai, Singapore, and Hong Kong. For more information about Telmar and its solutions, please visit:

Role Summary

The Regional Sales Director is a key role for Telmar. The Regional Sales Director will be responsible for new business development in mainland China.

Whilst having overall responsibility for the sales targets for your territory, you will use your industry contacts and knowledge, as well as your commercial and negotiating skills, to identify new sales opportunities for you and your team to deliver sales targets and support and develop the business through a phase of accelerated growth.

You will also work closely with the Client Success team in your territory, supporting them to deliver high renewal rates and to cross-sell additional products and services to our clients.

To succeed in this role, you will need to have a solid understanding of SaaS sales processes, a great understanding of client success, be a strong problem solver, and able to communicate effectively across teams and regions.

Main Responsibilities and Tasks:

In line with the company objectives, your main responsibilities and tasks will include the following:

  • Work with the team in your territory with regular 1:1 meetings 
  • Track and evaluate the business metrics in your territory and develop strategies to continuously improve these metrics 
  • Ensure all sales, client success, and operational processes are followed in your territory including CRM processes
  • Complete all CRM entries for your clients in a timely manner and be responsible for your client contracts from start to finish
  • Ensure all finance-related processes are adhered to for forecasting revenue, capturing and reviewing actuals as well as any ad-hoc adjustments that may be required
  • Escalate any relevant issues in a timely manner
  • Ensure regulate meeting cadence with tier-1 clients and prospects
  • Work collaboratively with other internal teams (Technology, Product, and Marketing) to share competitor and client insights to further develop Telmar products and services
  • Stay up to date with the latest best practices
  • Lead the Telmar business in your territory to achieve company objectives
  • Manage territory pipeline including assisting ensuring a timely renewal of all existing business where required
  • Represent Telmar at trade shows/expos etc. as required


Professional Skills

  • Bachelor’s Degree or equivalent
  • 8+ years of experience
  • 5+ years SaaS sales experience
  • Experience leading teams across sales and client success
  • AdTech or MarTech industry experience with the experience of selling to media owners, advertising agencies, and client direct
  • Regional experience in mainland China
  • Experience working with sales automation tools, e.g. SalesForce
  • Knowledge of big data analysis
  • Fluent English and Mandarin
  •  People management skills
  • Sales leadership skills
  • Experience in taking new products to market
  • Expert knowledge of Telmar products, services, and processes
  • Supports and implements Telmar diversity and inclusion objectives
  • Self-starter used to work with a high degree of autonomy
  • Love metrics and leads by example
  • Flexible and ambitious individual
  • Excellent industry knowledge, and contacts
  • Excellent communicator and negotiator
  • Excellent organizational and time management skills.
  • Excellent presentation skills
  • Strength in problem-solving, issue-resolution, ability to work in a deadline-driven work environment, attention to detail, and ability to multitask
  • Low ego and high intellectual curiosity
  • A keen grasp of industry issues


Telmar's Perks

  • Flexible working
  • Medical cover
  • DiSC Assessment (improve teamwork, communication, and productivity)
  • We provide each Telmar employee with a framework for holistic and regular 360° feedback as well as for personal and professional development, enabling you to master daily challenges and continuously develop your own skills further via self-learning tools and formal training
  • Employee Assistance Program (24/7)
  • Weekly open-door meeting with CEO and the HR Team
  • Summer Team Building Events
  • Christmas Parties
  • Office gatherings (when C-19 restrictions allow it)
  • Random coffee dates every other week
  • Meeting free Fridays

We are on an ambitious global journey at Telmar, no two days are ever the same and we’re therefore looking for people who can adapt quickly to this ever-evolving environment. In return, our multinational; best-in-class team will support your desire to grow as an individual and challenge you in new roles. We are proud of the team and believe that our diversity has made us more successful. We are therefore keen to recruit candidates from all backgrounds. Telmar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. 


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  • Location
    Shanghai, China
  • Department
  • Employment Type