Product Marketing Manager

Marketing · London/Remote UK, London, City of
Department Marketing
Employment Type Full-Time
Minimum Experience Manager/Supervisor

Role Summary:

 

The Product Marketing Manager will report to the Global Marketing Director and will lead the development and implementation of Telmar’s product marketing strategy, materials, measurement, and tracking, and a variety of other creative tasks as assigned. 


You will have a strong grasp of current product marketing best practices in the adtech/martech sectors and be able to design and lead an integrated cross-functional product marketing campaign from concept to execution.

 

Main Responsibilities and Tasks:

 

  • Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives
  • Excellent written and verbal communication skills, possibly including some copywriting skills
  • Subject matter expertise in adtech/martech and/or previous experience in an advertising agency or insights function
  • Deep understanding of how adtech software is sold and the channels they are sold into
  • Excellent teamwork skills
  • Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Product Management is especially important
  • Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information


Person Specification:

Education, Experience, Knowledge, and Skills 


  • Bachelor's Degree or equivalent in Marketing
  • Experience in advertising, media, adtech or martech
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Develop and evolve market segmentation for each product offering
  • Analyze sales data and channel information and then create plans to improve product line sales most likely using marketing and sale techniques
  • Create consistent positioning statements, messaging and the associated proof points. This source material is used by marketing to generate public-facing marketing collateral
  • Write compelling copy for different collateral types and audiences
  • Create and present information about products and the markets these products serve
  • Represent the company at all times and with virtually any audience to explain the customer-led benefits of the product line
  • Excellent interpersonal skills.
  • Excellent problem-solving skills.
  • Ability to work well under pressure. 
  • Excellent attention to detail.
  • Excellent communication skills.  
  • Excellent organizational skills.
  • Strong time-management skills and the ability to organize and coordinate multiple projects at once.
  • Professionalism and Confidentiality.
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

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  • Location
    London/Remote UK, London, City of
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Manager/Supervisor